In this way, you prevent the transfer of your website's existing page value/page score to the linked site in google's eyes for outbound links. For what Israel Phone Number List purpose is it used? The "Nofollow" attribute we gave to the rel=" " attribute; it was used to mean “do not follow” or do not recommend. Deciding to update “nofollow” , which Israel Phone Number List has been in use for 15 years, google announced that it has developed the rel=”” feature by introducing 2 new attribute definitions. Fetch attributes; rel="Ugc" and rel="Sponsored" . Let's examine what they are and how they are used. What is rel="Ugc"? Rel="Ugc" is defined as the rel="" attribute recommended by google to be added to external User-generated links on comments, forums, or user-generated sites . In this way, identifying external links created by users from your site in this way Israel Phone Number List will enable google to make more accurate decisions when evaluating the links provided by your users. How to use rel="Ugc" rel=”ugc” is an attribute that can be used alone or in combination with “nofollow” or “sponsored” attributes. Sample: rel=”ugc”: it means the external link created by the user. Rel=”nofollow ugc”: is a user-created link and can be used to follow / transfer value. What is rel=”sponsored” rel=”sponsored” by google as you can guess; it is defined as an attribute that is Israel Phone Number List brought to your site to identify advertisements, paid partnerships and 3rd party contracted links . In this way, google understands the sponsored links given by the site owners and Allows them to make more accurate evaluations. How to use rel=”sponsored” the use of rel=”sponsored” is used in the same way as other attributes. It can also be used with rel="Ugc" sample: rel=”sponsored”: means an advertisement or a Israel Phone Number List negotiated link from the site. Rel=”ugc sponsored”: is used to identify advertisements or sponsored links created by users from your site. General information “so, should I replace the existing “nofollow” links now?” we hear you ask. Google's statement regarding this is that there is no need for this, but we Israel Phone Number List recommend that you evaluate these usage attributes for new links. Also, if you are unsure whether a link is sponsored or not, you can still use the "Nofollow" attribute. However, google still wants you to use rel=”sponsored” in links given for advertising.