Market dynamics pricing shifting needs structures. Because these sometimes have a direct influence on business development they ultimately also initiate changes in the corporate structure and process organization. The following points summarize the main challenges in product management : Largely consumption-saturated markets with high market density and a large substitution potential make it difficult to implement profitable product innovations in global competition. Needs-oriented functionality high demands on design and the desire for individualization increase the innovation and cost pressure. In connection with sustainability and environmental compatibility health aspects are also increasingly in the foreground. Especially in the food cosmetics and health sector product management must minimize possible intolerance such as allergies.
Established value chains are eroding and must be rethought whatsapp mobile number list and implemented quickly against the background of progressive technological developments. gamification and the use of so-called artificial intelligence. Social economic and socio-political developments are constantly creating new framework conditions both locally and regionally as well as nationally and globally. Product management needs a holistic vision at this point. Events and developments that influence needs consumer behavior and consumption options for example must be taken into account in planning and management. The position in the market and the resulting economic success also determine the options for action in product management.
If your company your brand and your offer are perceived positively and are considered innovative qualitatively convincing and attractive the challenge lies in continuous confirmation. Otherwise you have to work on getting again in a better market position. Product management means predominantly agile project management. This increasingly requires the development of new skills from your specialists and executives. Instead of the old silo mentality against each other your workforce should work together across departments and in an interdisciplinary manner. Agile methods are not an end in themselves but are the means to an end. In addition to professional qualifications social factors are therefore increasingly important.