Paying for advertising in this way creates a sort of chain of command even though none of the links are your customers. Media The media will do you a lot of publicity for free if you use it well. Especially locals are very hungry for cool topics that can be presented interestingly on media portals or on the radio. The media loves philanthropic events conferences about plans to increase employment so called opening events ie the opening of new headquarters or technology lines. They also love to innovate so sometimes a cleverly packaged product is enough to grab immediate media attention and gain a huge potential customer base. See for example how Tesla did it and of course keep all the ratios. But remember that free advertising for this audience may not be enough. If your brand name is not well known operating in a difficult industry and your business model is far from perfect then you probably wont avoid investing in marketing. But if you already have a solid foundation in the form of free ambassadors you will be able to significantly reduce these costs Article Authors ś Check us out here.
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