The start of the seckill, the activity should be warmed up, and the warm-up time should not exceed 7 days to prevent users from forgetting. 2 Pre-sale Pre-orders are paid during the executive email list pre-sale period to get the preferential price, and the balance is paid after the sale. Quickly obtain user purchase intentions and avoid stockpiling. During the Double Eleven in the past two years, many Taobao and Tmall stores have used the form of pre-sale to estimate executive email list inventory, and use sales to drive production.
This behavior is similar to Toyota's "pull production", which can effectively reduce inventory and warehousing costs. A small amount of new product pre-sale can executive email list also be used as a market research method for merchants to test the waters. Design points: pre-sale price and expansion fee In addition to determining the proportion of pre-sale payments, the start and end time of pre-sale, the start and end time of executive email list pre-sale, and whether pre-orders can be refunded, planners also need to pay attention to the new way of pre-sale—expansion money. The expansion deposit is the credit ratio of the deposit.
In order to attract users to make reservations, the deposit credit ratio can be set to 1:2, that is, the deposit is 100 yuan, which is expanded by 2 times, and 200 yuan is credited executive email list when the actual balance is paid. 3 Group buying/grouping Wholesale deformation, users participate spontaneously, and when the number of people reaches the limit, they can get preferential prices. Grouping can gather user needs, sell in batches, and take volume at low prices. Grouping executive email list is a pre-sale with no deposit. Users who are not in a hurry to use products can join the group and wait for the discounted price, and enjoy the social fun of gathering friends to join the group.