Brands can join this trend to reach industry leads the audience and participate in the cultural "curation" of content by creating their own playlists on Spotify, recommending songs and themes to their target audience. 7. Segmentation is no longer demographic, industry leads but based on trends and common interests Generation Z has banished the demographic segmentation traditionally used to reach the audience. This generation is no longer industry leads defined by age, race, sex, gender, or geographic location, but rather by cultural trends and shared interests.
This has undoubtedly caused industry leads marketers to look for new and innovative approaches to reach increasingly fragmented consumer groups. Now they are looking for ways to connect with other cultures through audio, music and podcasts. So much industry leads so that, in Spain, of millennials and of generation Z believe that music is a gateway to other cultures. In addition, of millennials and ay they have used music as a means to learn industry leads about cultures and live experiences different from their own. Remote connections Brands have to adapt to reach a new consumer whose lifestyle has radically changed.
Audio has become a "savior" for industry leads millennial parents during the pandemic. Thus, say that we consume more family entertainment than before , and a third of millennial parents in Spain already own at least one smart speaker. With this trend, it is key to position the industry leads brand at the center of connection for users, considering both the devices they use in real life and in virtual life. The company thus expands its portfolio of facilities to industry leads help manufacturers and brands develop, test and launch innovative packaging solutions for e-commerce.